New generations and the choice of conscious drinks
, 1 min reading time
The new generations no longer choose what they drink based solely on taste — they choose based on value. In this article, we talk about what is changing in consumer habits and how Alvora is responding to this change with a cider made with conscience, local ingredients and true intention.
Something is changing in the way people choose what they drink. And that “something” has a lot to do with values.
New generations — especially Millennials and Generation Z — are increasingly paying attention to the origin, ingredients and impact of what they consume. It’s no longer just about taste, but also about purpose.
They prefer authentic, transparent brands that care about the planet. They look for products that align with their lighter, more natural and responsible lifestyle.
This is where Alvora positions itself. We have created a cider for those who want more than just a drink: they want a true experience.
🍏 No artificial additives
🌱 With local ingredients
♻️ Conscious production
✨ And with flavors that accompany moments, they don't hide emotions.
Toast, yes — but with awareness.