Drinks with soul: trends for 2025
, 1 min reading time
The beverage market is changing — and consumers are looking for more than just taste . In this article, we highlight the four major trends that will shape 2025: sustainability, simplicity, intention and new flavor profiles . Alvora is already on the right track.
The way we consume is changing — and the world of beverages is no exception. Increasingly, we choose what we drink not just for the taste, but for what the brand represents. Where will the market be headed in 2025? Here are the 4 major trends that are shaping the future — and where Alvora is already ahead of the game:
🌱 1. Sustainability as a priority
Brands that don’t respect the environment are losing ground. Consumers want to know where the ingredients come from, how they are produced and what impact they have.
➡️ At Alvora, we work with local apples, low-impact production and recyclable bottles.
🍏 2. Simple and authentic ingredients
Less is more. People want more natural products, without additives or complications.
➡️ Alvora is born from the apple — and from respect for its original flavor.
🧠 3. Intentional choices
We are moving from asking “what do I feel like?” to “what makes sense?” Consumers want brands with values, purpose and a true identity.
➡️ Alvora is not just a cider — it’s an idea of a more conscious life.
🥂 4. Exploring new flavor profiles
The modern consumer is curious, open to new experiences — especially in categories like cider, which has a lot to explore.
➡️ Our range of Brut, Semi-Dry and Brut Sparkling wines responds exactly to this desire to discover and surprise the palate.
2025 will not be the year of the perfect drink.
It will be the year of the drink with meaning.
Alvora is ready.